The Wipro Chennai Marathon, commonly known as TWCM is organized by the Chennai Runners, a large voluntary group that has been in place since 2006. It is considered South India's largest city marathon, in which over 1,000 athletes and more than 20,000 amateurs participate.
December in Chennai is a vibe. It’s when the city comes alive with music, monsoons—and of course, the marathon. Chennai’s running culture is legendary—stretching from Adyar to Anna Nagar—powered by grit, passion, and a touch of glorious madness. So for our campaign, we knew we needed more than a message. We needed a war cry.
A tribute. A celebration. A full-throttle shoutout to a city that refuses to be messed with. We collaborated with Illustrator Vinod Rajagopalan to create iconic Chennai-specific characters and visual cues that bring the city to life through colour, sound and feeling.
We also worked with Chennai-based artist Nanmaran to create iconic landmark charcoal sketches to add depth to create a unified voice that captured the city's spirit.
‘The Wipro Chennai Marathon 2016, which was held on January 8th 2017, was a resounding success which saw a record number of almost 20,000 runners take part. The sight of men and women, girls and boys all clothed in neon green t-shirts was indeed one to behold.’ – The Hindu
The Chennai Runners mascot, provided by the client gave us a lot of inspiration in terms of mood and colour
We created 500+ collaterals across every medium for the race—from June 2015 through race day in January 2016. Online, offline, on-ground, expo days, and special events like the Freedom Run, Girls’ Run, and Phoenix Mall Run—we handled it all. It was a milestone project that shaped us in the earliest days of our company.
Song and Video by Soundarya Srinivasan and Team
Finishers of the Wipro Chennai Marathon 2016, received a medal designed by Roshni KR, a Class 9 student of SBOA School and Junior College. Roshni’s design was chosen in a city-wide contest conducted by the Chennai Runners and The Hindu.
Client: Chennai Runners