Founded by global academicians and thinkers, Krea University reimagines liberal education through its Interwoven Learning model. By integrating disciplines across the arts, sciences, humanities, and business, Krea equips students with critical thinking skills, ethical grounding, and real-world perspective. We had the pleasure of working with them for over two years specially through the pandemic which led to the creation of a large body of work to keep up morale and engagement.
Krea’s brand identity, developed by a previous agency, was built on a well-considered colour palette and a flexible imagery system. Designed to adapt across mediums and expressions, the overarching philosophy remained rooted in minimalistic ease and the power of a strong central idea.
We worked alongside the university to bring its stories, programmes, and community to life through a dynamic mix of print and digital experiences. From monthly newsletters, posters, flyers, and pocket guides to campaign-led micro-websites and interactive reading materials for prospective and current students. We also developed impactful collateral for student engagement initiatives and alumni programmes, helping foster stronger connections across the university community.
The 2022 Convocation marked Krea University’s return to large-scale physical gatherings after months of lockdowns. For this milestone moment, we collaborated closely with Krea's marketing team and designed the on-ground collateral, drawing inspiration from the institute's 'Interwoven Learning' ethos. The idea of interwoven-ness came alive most vividly in the convocation stoles—handcrafted by a homegrown weaving collective—symbolically tying together people, ideas, and the shared joy of coming together again.
Client: Krea University
